Angler casting a rod from a boat at sunrise on a misty lake
Since 1974 · Lake, river & coast

Wildwater Gear

Fishing tackle built for early mornings — carbon rods, sealed reels and hand-tuned artificial lures.

Featured tackle

Nine-piece core range, priced clearly. No bundles, no fine print.

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Kingfisher Crank 70Artificial LuresNew

Kingfisher Crank 70

Deep-diving crankbait with a wide, hunting wobble.

  • 70 mm / 12 g
  • Dives 2.5–3.5 m
  • #6 VMC trebles
18,90 €24,00 €
4.8
Silver Drift SpoonArtificial Lures

Silver Drift Spoon

Hammered casting spoon that flutters on the fall.

  • 55 mm / 18 g
  • Long-cast profile
  • Single inline hook
9,50 €
4.6
Shallow Shad SoftbaitArtificial LuresNew

Shallow Shad Softbait

Paddle-tail swimbait with a lifelike pearl finish.

  • 100 mm / 3-pack
  • Salt & squid scent
  • Weedless-ready
12,00 €
4.7
Northwind Spin 7'0"Fishing Rods

Northwind Spin 7'0"

All-round carbon spinning rod for lake and shore.

  • 213 cm, 2-piece
  • Cast 7–28 g
  • 40T carbon blank
149,00 €179,00 €
4.9
Granite Cast 6'6"Fishing Rods

Granite Cast 6'6"

Stiff baitcasting rod built for heavy cover.

  • 198 cm, 1-piece
  • Cast 14–56 g
  • Split cork grip
189,00 €
4.7
Riverline Fly 5wtFishing RodsNew

Riverline Fly 5wt

Classic-feel fly rod with a smooth mid-flex action.

  • 9 ft, 4-piece
  • Line #5
  • Includes tube
229,00 €
4.8
Investor circle

Believe in the Water. Believe in the Brand.

Some people buy a rod. Some people buy a name. We’re opening a limited investor circle for believers — anglers, dealers and partners who already fish our gear. You invest, we put the capital into product, inventory and growth, and you receive a 10% monthly return, paid on the same date each month.

Enter the investor circle
Fishing lures, a spinning reel and a rod handle laid out on weathered wood

About Wildwater Gear

Before there was a store, there was a wooden dock that sagged a little in the middle and a man who never seemed to be in a hurry. He was my grandfather. He didn’t talk much about feelings. He talked about knots, about the way the water changed color just before the fish started moving, about why you wait even when nothing is happening.

Every product we carry is chosen the way he would have chosen it: slowly, honestly, with respect for the water and for the person standing on the bank. We test what we sell. We keep what lasts. We skip what is only loud.

Read the full story & meet Diana →
50+
Years on the water
9
Core products
10 yr
Spare-part promise

Add tackle to your cart — orders are completed in our store.